美国传媒专业：广告学专业课程设置
1、主要课程设置
综合基础课程：Advertising and Society，Writing for Media Professionals，Principles and Practices of Advertising，Advertising Campaigns 以下是任一方向的课程
.管理方向(Management track concentration courses)：Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising
.创造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)
.研究方向(Thesis track concentration courses)：Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track
2、典型课程设置
Principles of advertising Copywriting 广告文案写作 Advertising design Media planning Advertising campaigns
Advertising management New media and internet design Creative strategy Market research Account planning 客户计划
Advertising sales Retail advertising Consumer behavior Social and economic aspects of advertising Mass media law Marketing
侧重点：广告文案写作， 广告设计，客户管理。
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